Know your product is amazing, but somehow your images just aren’t telling the whole story?
Good news: you don’t need to hire an expensive photographer or spend hours mastering Photoshop.
With OpenAI’s new GPT-4o, you can easily turn “meh” images into scroll-stopping shots—regardless of your budget or technical background.
The whole process is surprisingly straightforward and delivers some seriously impressive results. 👇
💡 Step-by-Step Guide
Turn Plain Product Pics Into Studio-Grade Images
Whether you need images for your online shop, small business, or side hustle, GPT-4o saves you some serious time and money by making it really easy to:
Turn ordinary photos into studio-grade visuals in seconds, not hours
Show off your products in any setting with just a few prompts
Explore fresh brand aesthetics without reshooting
Maintain a consistent, on-brand look across your entire site or catalog
The gap between amateur and professional product photography has never been smaller.
Example Use Cases
Design scroll-stopping visuals for social media carousels, website banners, or emails
Elevate product & landing pages with high-quality hero images
Build out ad variations for A/B testing
Create seasonal campaigns with pre-shot images
Give a boost to your pitch decks, press kits, & trade show booths
Make memorable brochures, packaging, & in-store signage
✅ The Steps
Step 1: Open ChatGPT & select GPT-4o from the menu dropdown
Step 2: Create your prompt:
Upload a clean photo of your product—ideally with a plain white, neutral, or transparent background
Describe the backdrop, e.g., ‘Show the product on a cozy coffee table scene with warm lighting, as if taken by a professional photographer’
From plain product photo to ‘cozy coffee table scene with warm lighting’
Step 3: Make it into a full photoshoot by asking ChatGPT to show your product in additional backgrounds, e.g.:
‘On bathroom vanity alongside spa accessories’
‘In a tech workspace in daylight on a modern desk next to a laptop & coffee mug’
‘On a marble kitchen counter with soft morning light & a shallow depth of field and clean, minimal aesthetic’
‘In a holiday setting with cozy lighting & blurred fairy lights in the background’
‘Surrounded by cinnamon sticks & fresh herbs on a rustic wood table’
In a tech workspace & holiday setting
Step 4: Not loving the images? Ask ChatGPT to make some tweaks, e.g.:
‘Make the shadows softer’
‘Move the product to the center’
‘Zoom in slightly so the label is easier to read’
‘Change the background to a light gray studio wall’
Original output to ‘softer shadows’
Step 5: To save your new visuals, simply click the download arrow in the top right of each image
💡 Pro Tips
Experiment With Styles & Effects
Give your images a whole new vibe by using some of our favorite photography terms in your prompts, such as:
Lighting & Mood
Moody studio lighting: Dramatic contrast & shadows for a bold, editorial look
Golden hour lighting: Warm, soft sunlight just after sunrise or before sunset—perfect for lifestyle shots outdoors
Backlit: Light behind the product, creating a glow or silhouette—can work for transparent or reflective products (e.g., glass bottles)
Camera Techniques & Composition
Lifestyle flat lay: Overhead shot
Shallow depth of field: Blurred background that highlights the product
Macro shot: Extreme close-up capturing texture & fine detail—ideal for small items like jewelry
Leading lines: Subtle lines in the scene that naturally guide the eye to the product
Effects & Aesthetic Styles
Motion blur: Blurred effect that implies movement—great for products like cars or running shoes
Fisheye lens: Wide, spherical distortion effect
Polaroid style: Retro, nostalgic feel
Lifestyle flat lay (left) & moody studio lighting (right)
Get Expert Advice From These GPTs
Photography Critique GPT tells you how you can improve your images
Photography Coach GPT analyzes images’ composition & aesthetics so you can replicate the same look & feel
Create An Entire Visual Library
Once you find a look that fits your brand, reuse it with your other products. Simply upload a photo of the new product, and try this prompt: ‘Use the same scene but replace the product with this one.’
⏭️ What’s Next
All through April, we’re going all in on how you can use GPT-4o in your business. Next Tuesday, we’ll show you how to whip up branded infographics.
And, as always, we’ll be back on Thursday with a roundup of the latest AI product drops, what’s trending, and deep dives into a few tools we think are seriously worth your time.
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💫 Level Up
Create Presentations People Actually Enjoy
So you’ve got all these nice new product images… now what? How about put them to work in pitch decks, reports, & sales materials that truly impress? Our AI-Powered Presentations course shows you how to:
Brainstorm ideas & map out presentations using ChatGPT
Turn outlines, docs, & prompts into full slide decks
Create custom graphs & charts from your data
Add a polished touch with PowerPoint, Microsoft Designer, & Gamma
Make your next presentation your best one yet.
