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What If Your Team Wanted to Listen To That Report?
We turned a dense 40+ page strategy into a 15-minute podcast—no recording, no editing
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Turning a 40+ page report into something your team actually wants to engage with? That’s always a challenge. Most entrepreneurs end up sending out docs that never get read—or waste an hour in another meeting nobody remembers. We wanted to see if we could do better.
So, we stepped into the shoes of a founder at a fictional AI startup, “NimbusAI,” and set out to transform a dense marketing strategy into a podcast—no microphones, no editing, just NotebookLM and a few clicks.
How We Turned a Marketing Strategy Into a Podcast With NotebookLM
Let’s say you’re running NimbusAI and your team needs to absorb the key points from your latest marketing strategy, and fast.
Instead of scheduling another call, we uploaded the report to NotebookLM, generated a podcast with two AI hosts, and shared the audio link. Within 15 minutes, everyone was up to speed—and actually listened all the way through.
Why NotebookLM Works for Instant Business Podcasts
Turns any doc into a natural-sounding, two-host podcast—no recording or editing required
Handles Google Docs, PDFs, web pages, and video links—use whatever source you’ve got
Lets you steer the conversation to focus on what matters to your listeners Instantly shareable and downloadable for team updates, client briefings, or content marketing
Saves hours—you skip the manual prep and get straight to the insights
Exactly How We Did It
1 – Create a New Notebook
We jumped onto Google NotebookLM and set up a notebook called “Q3 Marketing Strategy.” This kept the project tidy and easy to revisit.
2 – Upload the Source Material
We added the marketing strategy directly from our PDF. NotebookLM also takes Google Docs, web pages, or YouTube links. Sticking to one main theme (marketing insights) kept the output focused.
3 – Generate the Audio Overview
In the Notebook Guide, we hit “Generate” under the Audio Overview section. NotebookLM processed the doc and spun up a podcast: two AI hosts summarizing and debating the report’s big ideas.
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Upload, organize, and summarize docs, websites, audio—even YouTube videos
Create podcasts from reports, turn insights into action, and collaborate like a pro
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4 – Customize the Podcast
We used “Customize” to tell the AI hosts to dig into actionable marketing tips for startups. You can prompt them to cover specific themes (“growth strategies for small businesses”) or tweak the tone for your team.
5 – Listen & Share
We played back the podcast right in NotebookLM. The banter sounded surprisingly natural, with hosts riffing off each other. Sharing was one click—public link for the team, or as a downloaded file for the company hub.
If you’re curious how our experiment played out, check out the finished NimbusAI marketing podcast here, or on the image, to hear the AI hosts in action.
6 – Refine & Iterate
We tried different prompts and uploaded extra sources to fine-tune the focus. For deeper dives, NotebookLM’s interactive mode let us ask follow-up questions to the AI hosts.
Other Use Cases
This podcast workflow isn’t just for founders or marketing teams. It fits any business that needs to share info quickly and clearly.
Consultants: Turn research or client deliverables into quick-listen updates
Educators: Convert lecture notes into student-friendly audio
HR Teams: Make onboarding docs or training guides more engaging
Authors: Create audio previews of book chapters for promotion
Product Teams: Summarize specs or user feedback for stakeholders
This workflow took what would’ve been a two-hour reading slog and turned it into a 10-minute, engaging podcast briefing—saving time and making the update actually enjoyable.
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💡Bonus Pro Tips
Group Related Sources: Upload all relevant docs and links for a more complete episode
Prompt for Your Audience: Use “Customize” to direct hosts to the insights your team (or clients) care about
Review Before Sharing: Listen through to catch any off-notes or missed points—AI is good, but not perfect
Refresh & Update: Easily revise your podcast as your business (and docs) evolve.
⏭️ What’s Next
Ready for more surprises? Our next hands-on how-to is brewing—expect something practical, unexpected, and totally doable for busy entrepreneurs.
And don’t forget: all the week’s essential AI news lands in your inbox this Thursday, as always.
Stay tuned, stay curious, and keep building smarter!
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